What We Actually Track

FutureScope uses several types of tracking technologies on futurescope.com. Some help the site function, others help us understand how people use our services so we can improve things.

Essential Site Functionality

These are the basics that make the website work. They remember your language preference, keep you logged into your account if you have one, and maintain security features. Without these, parts of the site would break or become unusable.

Analytics and Usage Data

We track which pages people visit, how long they stay, and what they click on. This helps us figure out which services are most interesting and where people get confused or frustrated. The data is aggregated, meaning we look at patterns across all visitors rather than following individual users around.

Marketing and Advertising

If you haven't opted out, we use tracking to understand which marketing efforts bring people to our site. This might include data about what ads you saw before visiting or which social media posts led you here. We also use this to show relevant ads to people who've visited our site before.

Specific Tracking Methods

Here's what's actually happening behind the scenes when you visit our site:

Most of this data gets automatically deleted after the durations listed above. We don't keep analytics data forever because frankly, we don't need information from three years ago to understand current visitor behavior.

Your Browser's Built-In Controls

Beyond using our rejection button above, you can control tracking through your browser settings. Every modern browser lets you block certain types of data collection, though the exact steps vary.

Managing Browser Settings

• Most browsers have a privacy or security section in their settings where you can block third-party tracking
• You can usually clear existing stored data through your browser's history or privacy settings
• Private or incognito browsing modes prevent most tracking, but they also reset your preferences each time
• Browser extensions like privacy badgers or ad blockers can give you more granular control

Keep in mind that blocking everything might break some site features. If something stops working after you change browser settings, that's probably why.

Third-Party Services We Use

We work with external companies for analytics and marketing. These services have their own data policies, which means your information might be handled according to their rules, not just ours.

The main third-party tools we use include:

• Google Analytics for understanding website traffic patterns and visitor behavior
• Marketing platforms that help us track which campaigns bring people to our site
• Communication tools that manage contact forms and inquiry submissions

These companies process data on their servers, which might be located outside Azerbaijan. They typically use aggregated data for their own analytics and improvement purposes, though they're contractually required to maintain certain privacy standards.

How We Use Collected Information

The data we gather serves specific purposes. We're not collecting information just to have it sitting in a database somewhere.

Service Improvement

Analytics data shows us which pages confuse people or where they give up on forms. When we see patterns like everyone abandoning the contact page halfway through, we know something needs fixing. This directly affects how we design and update the site.

Marketing Effectiveness

We want to know if our marketing budget is being spent wisely. Tracking data tells us whether people who see our ads actually come to the website and if they're interested in our services. Without this, we'd be throwing money at advertising with no idea if it works.

Security Monitoring

Some tracking helps us identify suspicious activity like automated bots or potential security threats. This protects both our systems and your data from malicious actors.

Data Retention and Deletion

We don't keep data indefinitely. Different types of information have different shelf lives based on how useful they are.

Essential operational data gets kept as long as it's needed for the site to function properly. Analytics data typically gets deleted after 24 months because older patterns become less relevant. Marketing data usually expires after 90 days since campaign effectiveness is pretty immediate.

If you use our rejection button above, we'll stop collecting new non-essential data immediately. Existing data follows its normal retention schedule and gets deleted according to the timelines listed earlier.

Changes to This Policy

We update this policy occasionally when we add new tracking tools or change how we handle data. Significant changes get noted at the bottom of this page with the revision date. We won't email you about every minor update, but major changes that affect your privacy will be communicated more directly.

It's worth checking back here once a year or so if you're concerned about how your data is being used. The tracking landscape changes pretty regularly as new technologies emerge and privacy regulations evolve.